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Research papers

The superiority of panel research

We are operating in a world where the credibility of online research quality is under attack. There is a global ISO initiative on Online Quality Research.We have recognized that a quality sample is only part of providing credible and valid data....

Catalogue: Panel Research 2007
Authors: Brian Fine, Con Menictas, Edward Wei
Company: Colmar Brunton
October 28, 2007
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Citation

Fine, Menictas and Wei (2007a, October 28). The superiority of panel research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-superiority-of-panel-research


Research papers

The influence of flavour on consumer liking and perceptions of breath mint benefits in China

This presentation assesses consumer motivation in breath mint purchases, based on a case study conducted in China.The study enabled understanding of the size of the different consumer segments and which benefits and flavours had most appeal. In...

Catalogue: Asia Pacific 2006
Author: Karen Stanton
Company: Colmar Brunton
March 19, 2006
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Citation

Stanton, K. (2006a, March 19). The influence of flavour on consumer liking and perceptions of breath mint benefits in China. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-influence-of-flavour-on-consumer-liking-and-perceptions-of-breath-mint-benefits-in-china


Research papers

Fabric conditioner fragrance optimisation for the Australian market

This paper is a case study involving a client with a successfully performing brand of fabric conditioner who has acquired another brand in the Australian market. The business strategy was to relaunch both brands with revised fragrance ranges that...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Sarah Hyland
Company: Colmar Brunton
May 15, 2005
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Citation

Hyland, S. (2005a, May 15). Fabric conditioner fragrance optimisation for the Australian market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fabric-conditioner-fragrance-optimisation-for-the-australian-market


Research papers

Using market research to measure the effectiveness of outbound telemarketing (OTM)

This paper outlines methodologies for researching outbound telemarketing (OTM) effectiveness. It aims to help telecommunication organisations better understand OTM non-success and therefore optimize the efficacy of this important competitive channel.

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Steve Cierpicki, Megan McCarthy
Companies: Colmar Brunton, Telstra
November 7, 2004
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Citation

Cierpicki and McCarthy (2004a, November 07). Using market research to measure the effectiveness of outbound telemarketing (OTM). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-market-research-to-measure-the-effectiveness-of-outbound-telemarketing-otm-


Research papers

Colour and fragrance

This paper is based on a study which set out to establish the optimal colour and fragrance mix for a portfolio of male deodorant fragrances and to identify fragrance opportunities. The aim was to enroll consumers to understand appeal of fragrances as...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Karen Stanton
Company: Colmar Brunton
March 16, 2003
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Citation

Stanton, K. (2003a, March 16). Colour and fragrance . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/colour-and-fragrance-


Research papers

Green issues in Britain and the value of green research data

The last few years have seen an enormous increase in Britain in interest in environmental matters, and protecting the environment has become a major issue throughout the world. Suddenly, it seems, politicians have developed green agenda, a whole...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Michele Corrado, Miranda Ross
Company: Colmar Brunton
September 1, 1990
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Citation

Corrado and Ross (1990a, September 01). Green issues in Britain and the value of green research data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/green-issues-in-britain-and-the-value-of-green-research-data